A major challenge to box converters is uneven results when laminating and diecutting litho-labels. Sometimes converting goes smoothly and other times hours are wasted only to end up fighting score cracking. Doug Rawson of Superior Lithographics, tells us why understanding the roll that moisture content plays in score cracking is the foundation of building a successful and repeatable converting process.
To help build brand equity and drive sales, makers of spirits, wine, and other alcoholic beverages employ both structural and graphic design elements, using package shapes, labels, and other decorative methods to create shelf appeal for their primary packages.
That strategy is also employed by the Portland-based Craft Brew Alliance for its Red Hook Brewery, Kona Brewing Company, Omission Beer, and Widmer Brothers Brewing beer brands. But for a new variety pack that carries up to four different Widmer beers, each in 22-oz glass bottles, CBA also uses secondary packaging to provide a structural and graphics marketing punch that helps sell the brews, primarily in club and liquor stores. The roughly $20 variety pack debuted last August.
Citing the need to eliminate overcapacity and integrate its now-combined container business, International Paper Co. is shutting down four plants across the country in the next two months.